A woman with dark hair wearing a white shirt and dark pants sitting on a black leather chair in a room with paneled walls and wooden flooring.

About Rosa

My work is about aligning language, aesthetics, and purpose, so brands communicate in a way that reflects what they stand for.

Over more than a decade in global communications at L’Oréal, Dior, and Coty, I shaped how brands expressed themselves across product, corporate, and purpose.

I’ve worked closely with creative directors, perfumers, spokespeople, and senior leadership, translating vision into clear, coherent brand expression.

I help brands and leaders articulate who they are with intention and consistency, so every detail feels considered, elevated, and distinctly their own.

Roles

External head of copy · Editorial lead · Communications director · Creative direction · Brand narrative consultant

Brands I’ve worked with

Kérastase · YSL Beauté · NYX Cosmetics · Bottega Veneta · Alexander McQueen · Jil Sander · Balenciaga · Chloé

Austrian-American, based in Paris since 2010.

Graduated from Columbia University (Ivy League, New York) and CELSA – Paris Sorbonne.

Bilingual in French and English, fluent in Italian, German and Spanish.

Background

I help brands and visionaries define who they are and how they communicate.

My focus: telling compelling stories beautifully, with consistent look and feel.

HOW I WORK

Portfolio & Contact

Want to strengthen your communications, create memorable campaigns and clarify your brand universe?

Let’s talk.

Portfolio deck available upon request.

hello@rosasabel.com
+33 6 07 91 40 42