A woman with shoulder-length dark hair, sitting comfortably in a black leather and wood armchair in a room with white paneled walls, wooden flooring, and decorative molding, smiling at the camera.

My work is about aligning language, aesthetics and purpose.

Over more than a decade at L'Oréal, Dior, and Coty, I worked across the full spectrum of global communications: from product and brand to corporate reputation.

An American in Paris with a background in anthropology and semiotics, I'm obsessed with the tiny nuances that make messaging credible (or not), from patrimoine to CSR.

I love working alongside creative directors, perfumers, spokespeople and senior leadership, translating singular vision into positioning that resonates.

I help brands and leaders articulate who they are with precision and consistency. The goal is a narrative where the substance matches the style, and every message feels considered and true.

Selected brands & clients

L’Oréal Groupe · Parfums Christian Dior · Coty Luxury · Kérastase · YSL Beauté · NYX Cosmetics · Bottega Veneta · Alexander McQueen · Jil Sander · Balenciaga · Chloé · Haute Artisane · Allure Europe · ES2AY · Musá Paris

Austrian-American, based in Paris since 2010.

Graduated from Columbia University (Ivy League, New York) and CELSA Paris Sorbonne.

UAL London - Central Saint Martin’s:
Creative Direction and Complete Fashion Business certificates.

Bilingual in French and English, fluent in Italian, German and Spanish.

Background

Portfolio & contact

Want to strengthen your communications, create memorable campaigns and clarify your brand universe?

Let’s talk.

Selected case studies available on request.

hello@rosasabel.com
+33 6 07 91 40 42