Clarity, style and impact
for leaders and brands.

BRAND IDENTITY

EDITORIAL

CREATIVE DIRECTION

Expertise

  • Define your brand’s distinctive visual and editorial signature, anchored in purpose.

    • Brand book and editorial guidelines

    • Positioning and messaging framework

    • Guidance on inclusivity, sustainability, and purpose-driven topics


  • Develop streamlined tools to help teams consistently apply brand codes.

    • Templates and ready-to-use presentation assets

    • Narrative and messaging for launches, partnerships and activations

    • Briefing of spokespeople and interview coordination

  • Shape the ideas, images and language that tell your brand’s story.

    • Development of content and campaign (paid/owned/earned) concepts

    • Visual direction and moodboards

    • Creative briefs for designers and agencies

  • Ensure consistency and excellence as your brand evolves, on a project or retainer basis.

    • Strategic and editorial supervision

    • Coordination with design, content and communications partners

    • Review of assets, drafts and briefs to ensure alignment and quality

    • Oversight of reputation and message continuity (including ethics, DEI, CSR)

MORE INFO
A woman with dark hair, dressed in black, standing against a white paneled wall, with one hand on her hip and her other hand on her waist.

About Rosa

Brand strategy consultant and creative director with over a decade in global communications at L'Oréal, Dior, and Coty.
American in Paris since 2010.

I partner with founders, leadership and operational teams at brands where aesthetics, language, and positioning truly matter, working bilingually in English and French.

My approach brings together editorial direction and creative strategy to align every touchpoint with purpose.

The result: communication that feels inevitable, like it couldn't have been anything else.

FULL BIO